Creating value in cinemas

Was having a chat with a colleague ... or was it a client - I'll soon find out when they accuse me f nicking the idea! Anyway aforementioned client/colleague was talking about the experience in quite a few Aussie cinemas which I thought was simple but neat.

You can get at-seat service ... a sort of concierge service. So you don't have to go through that long queue for a hot dog (a personal weakness) ... or anything else that's hot and unhealthy.

You just go straight to designated seats and the order is taken ... and if you run out of stuff (don't the films seem to be getting longer!), you don't have to abstain or miss part of the film.

Just their version of an airline's or train's trolley service (and can you remember when the ice cream lady used appear in cinemas in days of yore ... mmm?). With revitalised cinema audiences, it's something worth thinking about ... generating extra income by creating value is always a good thing.